Active or intelligent packaging?
Smart packaging is a growing industry that refers to any type of packaging that offers some kind of functionality beyond passive containment of the product. Smart packaging can help extend shelf life, monitor shipping environment, measure and extend product freshness, or improve safety and convenience. Active and intelligent packaging are subsets of that, with more advanced purpose and technologies. Simply put, active packaging protects products so they retain their quality throughout the delivery chain - from processing to packaging, shipping, and storage until they reach the consumer. Intelligent packaging actually communicates with manufacturer, retailer and consumer, providing data and other information.