Digital Transformation in CPG

  • Digital Transformation in CPG

CGP, also known as consumer packages goods, is going through a major transformation process in the digital world. A seemingly endless amount of innovations has made its way to e-commerce consumer packaged goods. In fact, CPG companies grew by a whopping 35% in 2018, which is considerable growth considering the relatively slow-moving and slow-growing nature of the CPG industry.

Consumer packaged goods are inexpensive everyday items like shavers, makeup, food, cleaning products, clothing, and more. There is always a need for these items and in a market with so many options to choose from, competition for these types of companies are huge.

Therefore, it is imperative that CPG companies are able to capture a specific market and hold their attention, so they remain loyal to their brands. Since there are so many different brands of shavers on the market, with new ones popping up every day, standing apart from the crowd in some way is imperative.

With the internet, online shopping, personalized services, and so much more revamping the way we shop, digital trends and innovations in the CPG industry have sky rocketed. In this post, we will take a look at the top trends and opportunities for CPG companies in 2019.

Online Shopping for Food and CPG Products

Online shopping has seen explosive growth and more people than ever before are buying food, beverages, household items, and everything in between online. More than 50% of people in the Unites States are buying their groceries online from places like Amazon, Whole Foods, Thrive Market, and other online food retailers.

These companies make it easy to see exactly what items cost, so you can stick to your budget easier than if you are picking up food in the store and do not know what your total is as you are going along. You can also search by different categories, like by food restrictions and dietary needs that make shopping for food easier as well.

The likelihood that this industry will continue to grow is certain, so CPG companies must carve out their own niche to take advantage of this ever-growing market.

More Focus on Brand Awareness and Authenticity

In today’s world, people are hyper focused on brands that are authentic, relatable, and feel more personalized and unique. Generic products, even basic items like razor blades, need to be more personalized and likable in the world today. Instead of just buying the basic razor blade for shaving, people are looking for an online subscription service where they can have new blades sent to them every month, they can choose what colors they want, and get shaving creams and lotions with their monthly shipments. Tie it all together with fun, colorful, and unique packaging and you have a sure-fire way to create more brand awareness and authenticity with your brand.

Companies that emphasize certain factors about their brand like toxic-free personal care items, green packaging, etc., will be able to create more hype and uniqueness around their products as well.

  • Digital Transformation in CPG

AI’s and Machine Learning

Technology is exploding in all industries and parts of our lives and CPGs are not exempt from this trend. Artificial intelligence is becoming so popular among CPG companies because it allows them to connect with their customers, give them a more personalized experience that fits individual needs, and they can gather a lot of information about their customers in the process.

Technology is exploding in all industries and parts of our lives and CPGs are not exempt from this trend. Artificial intelligence is becoming so popular among CPG companies because it allows them to connect with their customers, give them a more personalized experience that fits individual needs, and they can gather a lot of information about their customers in the process.

Once the quiz is done, they will have their personalized results to guide them into the best product. Furthermore, the company has now gathered important information about customers most common needs, interests, and problem areas so they can provide even better and more specialized items in the future.

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