Intelligent Packaging Next Generation
Intelligent packaging refers to packaging that interacts with the manufacturers, retailer and consumers to communicate status, product changes and offer other information. Intelligent Packages uses sensors or measuring technologies that do not touch the product. Smart water bottles, anti-tampering and anti-counterfeit technologies are just a few examples. Intelligent packaging actually senses the internal and external conditions of the product, such as quantity (internal), temperature (external) and usage patterns and can inform the consumer or manufacturer on status of product or alert user to actions that need to be taken. For example a bottle or vials can alert consumer when it’s time to take a medication, when a household product is about to empty and needs re-ordering, how much water the consumer needs to drank on a hot day, and other information. This communication can work in two directions, offering the retainer or manufacturer valuable data about user behavior and enabling accurate promotions to increase sales.