Packaging is for the purpose of protecting or enclosing products for storage, distribution, sale and use. Packages are reusable or disposable, depending on the type of the products, and the package role. The main purpose of packages is containment, protection from physical damage and exposure to other materials. Marketing and information transmission are additional values we can get from our packages.
The kinds of smart packaging
These days, we understand that packaging can provide even higher value to the companies and consumers and it is possible to get more from packaging. That is the concept of smart packaging. Here we present the evolution of smart packaging in levels of growing benefits and technology. Beginning with the simple package, on to packages which contain single code or unique codes (RFID, NFC or QR codes), and the most advanced levels refer to smart connected packages, using Bluetooth to connect to the smartphone and stand-alone packages with built-in UX that connects directly to the internet.
A full breakdown of the smart packaging level types
In the sections below, we will review the different levels of smart packaging, explaining the pros and cons of each category, for the consumer using the smart packaging, and for the brand, which is selling the smart packaging.