- Improved Compliance
- Real Consumer Engagement
- Enable Digital Reorder
If you think packaging of good is simple, boring, and does not require an intensive innovation process, that is certainly not the case. Packaging has seen a huge overhaul in the last few years and 2019 is packed full of packaging innovations that will change the way customers view and treat their packages.
From more environmentally friendly options to smart packages to custom packaging, there are a seemingly endless amount of ways packaging is getting a whole makeover and meaning.
Even with all of the updates we have seen in the past several years, updates, innovations, and new technologies in the packaging world are not slowing down. We can expect there to be a steady increase in better and cooler packaging in 2019 and the years to come. There is more competition than ever before when it comes to customers buying products and looking for unique, special, and personalized items.
In this post, we will take a look at the top 4 packaging innovations of 2019. We will explore what they are, why they are significant, and what you may expect in the future of packaging innovations.
The world is trying to become greener and more environmentally friendly as people are gravitating to better options that help to save our beautiful planet. Packaging, especially plastic packaging, is creating a massive problem in our world. There is so much waste and plastic is showing up in our grass, in the desserts, our oceans, and even in animal’s bodies.
In an effort to cut down on waste and overuse of plastic, zero waste packaging is rapidly making its debut, although not as quickly as other solutions due to its high cost. Universal Biopack has made packaging from natural plant life in an effort to eventually replace Styrofoam and plastic packaging. Packages are made from bamboo and cassava sourced from scraps of chopsticks from manufacturing in Thailand.
If you are even too lazy to use a microwave, or perhaps you just don’t have access to a heating source while eating on the go, self-heating food packaging is actually becoming a reality. There is a mini hot pot that is activated when you add water. All you have to do is add water to the pack, wait fifteen minutes, and your food will be hot and ready upon your return. You can cook instant foods like soup, rice, pasta, and more. This idea makes it easier for some people to eat a fresh and hot meal easily on the go.
Tin foil and plastic wrap have always been popular ways to put leftovers back in the fridge or wrap up food to take with you on the go. However, these types of food packaging create a lot of waste. In an effort to stop the waste and overuse of plastic, bees wrap is beginning to take the world by storm.
Bees Wrap can be used like tin foil and plastic wrap, but it is made from bees wax, organic cotton, tree resin, and jojoba oil to hold it all together and protect your food. This packaging allows you to reduce your waste, but it will also save you money in the long run since the wrap is washable and reusable.
Color changing packaging is innovative and attractive to customers in and of itself, but it also serves a greater more useful purpose. Intelligent pigments and inks can change colors depending on the levels of CO2 and the temperature of the product inside. This packaging is to be used with food and drink products to customers can easily tell whether said food or drink is still fresh or if it has spoiled and is no longer safe for consumption.
This is a particularly useful type of packaging for food items like milk, meat, and eggs that can go back and make someone very ill if consumed.